If you are then you are looking in the right direction. Without growth businesses flounder and die.
Many people are fully aware that they require new business, but in the current economy they are not sure how best to approach the situations that they find themselves in. Others do not like picking up a phone and requesting business from others.
Lead Generation is a compulsion in business, not an option.
If you do not know how to generate new business, or you just don't like doing it, then as per every job in your business find the best person for the job.