It is better to get one lead that converts into a sale than 1m leads that don’t generate any revenue!
The best lead generation campaigns are the ones that work. If the campaign looks ugly then it does not necessarily mean it will generate poor leads.
If the creative execution looks amazing it might not generate any leads at all!
You are the experts in your industry, but does that mean that you are the best at judging your leads?
As in every industry, "Get the best people for the job".
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