Lead generation these days is a phrase that does not seem to offer the impact of the past due to the mass viral effect of the “Social media” phenomenon.  However people concentrating all their time on social media and its effects on line for their website and their personal Klout and Kred scores are not all aware of the factors behind what they do.

If you spend your time generating thousands of followers and clicking follow back here and there and everywhere are you generating interest in you and your business? Are you generating new clients and people who are interested in what you do who you are and what you can offer? Or are you just becoming another click on the screen, and another connection making them look good rather than you getting what you want?

Are you being leached on by the masses and offering them leads to their outcomes rather than targeting and strategically planning what you want and how, or from who you are going to get it?

It’s not difficult to put up a link offer an insight and generate followers on twitter. It is very easy to add a friend and setup a business page on Facebook offering discounts and free books to followers and those who Like your page. All this is wonderful and offers the world connections to people, companies and information that only a few years ago we could have only dreamed of.

Social media is totally pointless if it is not adding what it can to your company bottom line.

Is all this actually offering us any practical solutions if we do not know who we really want from this mass of jumbled names, in various countries and industry sectors from all over this virtual world of ours?

Many people offer up the argument to lead generation that it is not measurable, it cannot be guaranteed, or the companies offering this style of service do not offer conversion rates etc. The simple reason for this is that lead generation offers results providing the planning and structure of the strategy is correct and thoroughly thought through.

So where do you go from here? Is a step back in to the past, offering an offline discussion and a moment of your time to help, educate or solve a problem for that one individual within a company who you would like to have as your “Ideal client”. That one short strategic target who you dream will knock on the door to your office and hold out a hand full of notes to purchase that dream sale.

Well stop dreaming, start living and start planning. There are many ways to get your ideal lead, client, target or sale. However you look at it, the old ways are not gone they are here to offer up the most powerful support to the new ways possible. 

Lead generation and social media can be the best of friends or the worst of enemies.

With great planning, ideals and strategies, along with the right lead generation for you and your company or product you will see results so long as you offer some patience and allow the lead generation the time and skills required to grow. This will show results and guide the way towards the sales and marketing guarantees that others offer but with a much better return in the long term.

Use them well. Work them correctly and you and your business will pass beyond dreams and in to the ideal reality you always dreamed of.

For further advice, assistance or guidance please feel free to ask

10/1/2012 12:37:56 am

I am pleased to read your post. I was searching for the related topic you discussed in there. Good job. All the best.


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    Michael McCarthy (The Lead Genie) Making Lead Generation Easy


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