I recently had a  meeting with a person who showed an enthusiasm for their business which seems to have become more regular in this current economic climate. 

This person cannot read very well or write any better and has had issues over the years which has meant that she has always been told that she will not and cannot do this, that or the other.

Have you realised that with the down turn and the double-dip recession people who are in business have become divided, not only in terms of their attitudes towards their personal views but also in the ways that we promote ourselves personally and as a business. People seem to be at extreme ends of the spectrum, either very positive of very negative. Not many are actually seeing both sides.

As I was saying this person came across with the level of
 passion and enthusiasm that until the last few years was a true rarity in business. Now I am seeing that this passion to succeed regardless of the obstacles in the way is becoming so much more common. That fire in the eyes that said, "People have told me it cannot be done, I have always been told I will never be able to do anything like this"….. "To hell with that I am going to anyway". 

This meeting got me wondering. So what has happened over the last few years to bring this new lease of life to people in small businesses?

A few years ago there were entrepreneurs and small businesses going out of business and not knowing what to do with themselves. The economic climate dipped and those who had been doing quite well for themselves suddenly found that they did not know how to continue things in this Recession.

The next stage was the larger companies that then found themselves needing to save money and tighten the massive belts around their businesses in order to survive, so they decided to make the expensive, highly skilled, long term employees redundant.

It seems to me that these highly skilled people who have knowledge in a certain industry or sector have become the new generation of entrepreneurs. They have started small businesses in their specialism, which has given way to a whole new level of passion as these people are finally learning what it is to enjoy what they do in a whole new way, and they bring with themselves a passion to succeed in droves.

These people do not know what a recession is, in the sense of the older businesses as they have never seen the glory days of a few years ago, rather they see things as they are now.

So should this be taken as a lesson for all of the other businesses out there?

Should the banks stop calling this a Double-Dip Recession, and rather refer to it as THE ECONOMY?

Take a moment to think… What would happen if all we knew was that the economy is the economy?  

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    Michael McCarthy (The Lead Genie) Making Lead Generation Easy


    April 2013
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