What is a good business relation in this day and age?

Recently I have been working with a small firm who wanted someone to help them to develop and grow as a business. 

I worked in assisting them to expand their horizons through my networks and through my understanding of the marketplaces for data across the UK. 

With each day as a Business development manager on a small national business, working to contact new potential clients and to build up relationships which I always, personally, intend to be for the long term. I discovered that people no longer respect the lifespan of a client, and that in this day and age the generation of the "quick buck" is often more of a necessity in many people’s eyes than a requirement. 

Many of the businesses in the sector I was working within were looking for the quick sales. This was due to the classic base of target based sales. 

Now I have always stood by the old school ethics that if you work with your clients, relate to them and grow to understand each other, then you will know, like and trust each other over time. This will eventually become the working relationship upon which the business world evolves. 

Apparently not!  It seems as if there are more and more people who play a false market, create a false effect, take a minimum payment, as cost is everything, and offer an inferior product. 

So I ask this. "What is the point of working for your business if you are going to let price and poor quality rule your market place"?

Why not look at what it really takes. Work with someone who actually gives a damn about you and your business and knows what you require to do things right. 

It's not about the "Quick win"! It's about the service, the pride and the result over the long term. 

Give some extra time and trust in the right person and the right results will give you the answer to the question you crave. 

Michael McCarthy. (The Lead Genie). . 

Lead generation these days is a phrase that does not seem to offer the impact of the past due to the mass viral effect of the “Social media” phenomenon.  However people concentrating all their time on social media and its effects on line for their website and their personal Klout and Kred scores are not all aware of the factors behind what they do.

If you spend your time generating thousands of followers and clicking follow back here and there and everywhere are you generating interest in you and your business? Are you generating new clients and people who are interested in what you do who you are and what you can offer? Or are you just becoming another click on the screen, and another connection making them look good rather than you getting what you want?

Are you being leached on by the masses and offering them leads to their outcomes rather than targeting and strategically planning what you want and how, or from who you are going to get it?

It’s not difficult to put up a link offer an insight and generate followers on twitter. It is very easy to add a friend and setup a business page on Facebook offering discounts and free books to followers and those who Like your page. All this is wonderful and offers the world connections to people, companies and information that only a few years ago we could have only dreamed of.

Social media is totally pointless if it is not adding what it can to your company bottom line.

Is all this actually offering us any practical solutions if we do not know who we really want from this mass of jumbled names, in various countries and industry sectors from all over this virtual world of ours?

Many people offer up the argument to lead generation that it is not measurable, it cannot be guaranteed, or the companies offering this style of service do not offer conversion rates etc. The simple reason for this is that lead generation offers results providing the planning and structure of the strategy is correct and thoroughly thought through.

So where do you go from here? Is a step back in to the past, offering an offline discussion and a moment of your time to help, educate or solve a problem for that one individual within a company who you would like to have as your “Ideal client”. That one short strategic target who you dream will knock on the door to your office and hold out a hand full of notes to purchase that dream sale.

Well stop dreaming, start living and start planning. There are many ways to get your ideal lead, client, target or sale. However you look at it, the old ways are not gone they are here to offer up the most powerful support to the new ways possible. 

Lead generation and social media can be the best of friends or the worst of enemies.

With great planning, ideals and strategies, along with the right lead generation for you and your company or product you will see results so long as you offer some patience and allow the lead generation the time and skills required to grow. This will show results and guide the way towards the sales and marketing guarantees that others offer but with a much better return in the long term.

Use them well. Work them correctly and you and your business will pass beyond dreams and in to the ideal reality you always dreamed of.

For further advice, assistance or guidance please feel free to ask

I recently had a  meeting with a person who showed an enthusiasm for their business which seems to have become more regular in this current economic climate. 

This person cannot read very well or write any better and has had issues over the years which has meant that she has always been told that she will not and cannot do this, that or the other.

Have you realised that with the down turn and the double-dip recession people who are in business have become divided, not only in terms of their attitudes towards their personal views but also in the ways that we promote ourselves personally and as a business. People seem to be at extreme ends of the spectrum, either very positive of very negative. Not many are actually seeing both sides.

As I was saying this person came across with the level of
 passion and enthusiasm that until the last few years was a true rarity in business. Now I am seeing that this passion to succeed regardless of the obstacles in the way is becoming so much more common. That fire in the eyes that said, "People have told me it cannot be done, I have always been told I will never be able to do anything like this"….. "To hell with that I am going to anyway". 

This meeting got me wondering. So what has happened over the last few years to bring this new lease of life to people in small businesses?

A few years ago there were entrepreneurs and small businesses going out of business and not knowing what to do with themselves. The economic climate dipped and those who had been doing quite well for themselves suddenly found that they did not know how to continue things in this Recession.

The next stage was the larger companies that then found themselves needing to save money and tighten the massive belts around their businesses in order to survive, so they decided to make the expensive, highly skilled, long term employees redundant.

It seems to me that these highly skilled people who have knowledge in a certain industry or sector have become the new generation of entrepreneurs. They have started small businesses in their specialism, which has given way to a whole new level of passion as these people are finally learning what it is to enjoy what they do in a whole new way, and they bring with themselves a passion to succeed in droves.

These people do not know what a recession is, in the sense of the older businesses as they have never seen the glory days of a few years ago, rather they see things as they are now.

So should this be taken as a lesson for all of the other businesses out there?

Should the banks stop calling this a Double-Dip Recession, and rather refer to it as THE ECONOMY?

Take a moment to think… What would happen if all we knew was that the economy is the economy?  

All leads are not created equally and 1,000 leads from one supplier might be totally different in origination method and quality to another

It is better to get one lead that converts into a sale than 1m leads that don’t generate any revenue!

The best lead generation campaigns are the ones that work. If the campaign looks ugly then it does not necessarily mean it will generate poor leads.
If the creative execution looks amazing it might not generate any leads at all!

You are the experts in your industry, but does that mean that you are the best at judging your leads?

As in every industry, "Get the best people for the job". 

For further advice and assistance ask us how.

The Lead Genie has been working hard setting up a new programme to help businesses simplify their Lead Generation and gain a better understanding of exactly what they require, who they are targeting, when the require this, what they expect out of it and so much more.

Here is a breif breakdown of the first section of the plan explaining the types of things that The Lead Genie will help you look into before moving on to and form of marketing and/or sales campaigns potentially saving your company a small fortune.


Your priorities are not just Industry type, Company Size, A specific Person and a company’s expenditure.

Remember this - You are out to create (Not just a contact) but rather a Friend.
1.      Say Argh?
Who will you need to pinpoint within your target companies?
An End User
An Influencer
A Director/Senior Manager
2.      Checking your Temperature?

Who are you looking to promote to?
New  customers
Current customers
Previous Customers
Lost Customers

3.    Listen To Your Heart? 

What type of company are you after?
Familiar    -    Do they already know what you offer and understand it?
Unfamiliar -    Do you have the best way of simply explaining what you offer?
4.      An Apple A Day.

Have you given things a go?
Tried and tested
Not tried do to what
Don't know where to start with Lead Generation
5.      Time for a check-up?

What are your top 3 Symptoms? 

The 3 key symptoms which are stopping you getting hold of the perfect customer .
6.      The All Clear?

Taking the medicine for your symptoms will help you see things clearer and access the targets you dream of
Offering UK businesses Quality, Affordability and Excellence in Lead Generation and Sales.
The chance to have an external company come in to your business and work with yourselves and your systems to
enable you to get the best Lead Generation methods and thereby the best sales results possible, with the most up to date methods available.
Everything is at a simple daily rate payable at the end of the day enabling ease of pricing, and cost efficiency in these hard times.
This method means that you are always in control.
The Lead Genie came about as there are many firms who are either too small or do not have enough idea of their ideal goals from a marketing campaign to warrent paying out on Lead Generation through an external company.
We are here as an option to come to you, or talk through with you over a conference call.
We work with you and your plans.
We make sure that you know where you want to be and where you want to get to and help with setting those plans in place
We work through the probelms and we help you set SMART objectives in order for you to get the most out of your Lead Generation enabling you in turn to maximise your sales.
Are you looking to grow your business?
If you are then you are looking in the right direction. Without growth businesses flounder and die.
Many people are fully aware that they require new business, but in the current economy they are not sure how best to approach the situations that they find themselves in. Others do not like picking up a phone and requesting business from others.
Lead Generation is a compulsion in business, not an option.
If you do not know how to generate new business, or you just don't like doing it, then as per every job in your business find the best person for the job.


    Michael McCarthy (The Lead Genie) Making Lead Generation Easy


    April 2013
    September 2012
    August 2012
    May 2012
    April 2012
    March 2012


    Lead Generation
    Lead Generation Guide
    Simple Advice
    Social Media